Applying Business Modeling & Simulation Technique in Business Model Transformation Programs

Abstract

Toward realizing sustainable societies, our expectations to enterprises as executing subjects have been rising. As the enterprises' recognition of social issues changes from CSR (Corporate Social Responsibility) to CSV (Creating Shared Value), transforming their own business models are desired for enterprises. It is required that the enterprises recognize transforming their own business models as a transformation program and conduct appropriate program management for them. In this article, we discuss how business modeling & simulation technique can be applied into creative integrated management in business transformation pro-gram, and what advantages can be obtained.