Collaboration Between Financial Value Creation and Non-Financial Value Creation Through Digital Transformation

- Digital Transformation Platformer Program Management -

Abstract

The emergence of digital enterprises represented by GAFA brings big changes to our daily lives. Many cases which those enterprises offer as their business models are different in a user of service and a customer who will pay the charge which leads to the revenue. This is similar to the business model of a commercial TV broadcasting company that offers contents free of charge to an audience and acquires a revenue from an advertisement of an enterprise. A company breaking into a market was limited because there was regulation by occupation of a communication line in the past. But now entry of many enterprises including a startup is being promoted because the regulation is loose by digital. Building of this new business model will contribute to new business development, which requires program management. Taking up the business transformation using digital technology from the program management viewpoint considering such a background herein, I will make clear the relation between digital transformation and the program, the role of the program manager, and the program management process and the issues.