P2M for Product Innovation : Product Innovation Methodology for Corporate Sustainable Life Cycle

Abstract

In the production industry, the development speed of new product has been increased by the introduction of CAE tools and the modularization of the product structure. In this situation, it is more difficult to keep corporate business profitable through new product development based on the "competitive differences in product" concept. Most of commercially available innovative products are created by combination of current technologies. There are, however, few discussion about technology combination methodologies. In this paper, the authors present a product innovation model by technology combination that successfully implicates the Evolutionary Game Theory to describe the technology and product innovation process. For illustrative example, Apple iPod was selected to explain the methodology.