Abstract

One of serious issue is aging problem of farmers without any their successors in Japan. It seems to be no farmer existing in less than 10 years in Japan. Recently it is expected that corporation will be able to participate to agriculture business due to deregulation by the Ministry of Agriculture, Forestry and Fisheries. PMAJ P2M Study Taskforce Team picked up this theme as a case study of practical use of profiling management in program integration management. This is big chance to regard agriculture as business in Japan. Taskforce team proposed to establish small venture company. In concept planning, OW Model (Ohara-Watanabe Model) was very much useful in value creation of new company.