Abstract
The present conditions of the PLM implementation in many companies are only levels of partial process improvement by the tool introduction such as PDM or the 3D-CAD of the PLM Benda offer. The purpose of PLM is increase of the company added value by the total optimization after having watched product life cycle for overlook. Of the process promotion of efficiency individual as for the total optimization pile it up, and do not appear, and do it without process innovation of the whole process, and it is not possible for the realization. The object of the product life cycle does not intend for process after the article plan completion, and the viewpoint from a product strategy drafting point in time is necessary. The product strategy is a thing to realize a company vision, and the radical review=process innovation of the total process to realize this is indispensable. I propose it about the PLM construction that assumed process innovation.
