Abstract

This research carries out a theme [the profiling management which is in important positioning when carrying out "program integrated management" as a nucleus concept in P2M]. About the innovation in the service enterprise of a shopping street, the insight model (IOW-K model) was used on the topic of the shopping street in front of the B Station in A City as an example, clarified "status as it is" and the "ideal status", and a problem and the missions which should be carried out have been proposed. Thereby, the validity of the insight model in missions construction was able to be checked. I want to accumulate an application example and to advance improvement research of a model from now on.