Abstract

1. Sales share of electronics products of Japanese companies such as digital TV, DVD, etc, have been reducing in global market. On the other hand, Korean companies, especially Sumsung Electronics Co.,Ltd. is expanding his share in world market. 2. P2M is developed as New Program Management which provide newly created value on business Investment for program owner. One of critical part of P2M is mission profiling on program integration management, in which planners look down and find problems of "As is", then look for "To be" in foresighted manner. OW model was developed as a tool for looking down enterprise competitiveness condition by 8 perspectives. 3. Sumsung improved his products competitiveness as follows. (1) developed local needs in emerging countries (Customer Relationship & Market Development in OW Model) (2) Fully adopted digital technology in product design and related data collection and knowledge management (Intellectual resources in OW model) (3) reduced excessive functions and added local needs from original Japanese products (knowledge management process improvement of Business Process Improvement in OW Model) 4. Japanese companies, on the contrary, provided their products in same specification in the world market. (without considering new market development)