D-2 P2M Communication Management between University Spin-offs and Manufacturing

Abstract

The study of university spin-offs which aim for initial public offerings has been examined. Meanwhile, university spin-offs which try to mediate between universities and companies have recently attracted people's attention. We examined it from the point of P2M communication management. In this study, questionnaires were sent to manufactures and university spin-offs. The result of the inquiry made it clear that both of the manufactures and the spin-offs want to do their collaborative research. Also, the manufactures hope to buy products from spin-offs, and spin-offs want to sell their products to manufactures as well.