Abstract
Lost 30 decades pessimism of Japanese economy is worried by phenomena of wilting actions to policy, powerless industrial competitiveness and old fashioned corporate management. The point is profiled in little mindset of change and delayed actions to global environment. Resilience is lacked in the speed of changes attributable to the aging society, Yen appreciation and deflation. Nevertheless, it is also true that not a little innovative companies have achieved high performance under turbulent situation. The commonality of the attributes is found in the innovative management linked to the next generation type business models of outcome effectively achieved. This paper focuses general trading firms in particular, and applies P2M perspective to the model analysis for innovation to the new value creation process and factors. By comparing to financial indices to the excellent models in the manufacturers and service industries, program innovations of trading firm could be proven to the wide applications. Synergy oriented vertical integration and activation oriented lateral integration are the major results for implications.
