Abstract
Regional vitalization is formed into share value by coexistence of economical and social value, and is adapted for the social system by it. However, in the area where many and unspecified stakeholders exist, the structure or technique of sharing various value were not established. Then, the P2M platform management suitable for the local community characteristic of Japan was applied that the management technique in which share value creation is possible should be established by the elucidation of structure or a local growth mechanism which results in the value share between stakeholders. As a result, the platform to which share value creation of the area is urged is formed, and a project began to start emergent. Thereby, the validity of the P2M platform management which promotes regional vitalization was suggested.