Abstract
The authors have reported the product innovation methodology referenced for evolutionary game theory focusing on the evolutionarily innovation for value creation model based on standard project model in the previous paper. The connection management methodology between 3S models in business life cycle is explained regarding driver and event in cycling project cycle. The program is related to strategic states regarding present, future, and environment of evolutionary game theory and a qualitative method of determining directions using indeces in the product innovation cycle is presented as a methodology to manage them.