Abstract
4 billion people in the world (called BOP) have been living on less than $ 2 a day. In order to compete globalization, every production company should consider entering this BOP market. However, products produced through the same process for advanced countries may show high price and they cannot be accepted by BOP market. Therefore, in this paper, a BOP business framework is proposed with (1) creating time by saving labor from BOP's living with product's core function, (2) increasing the income through education by utilizing spare time created by products, (3) proposing business model with a f a product development program that can respond to lifestyle changes.
