Introduction and discussion of the program thinking in design area for the purpose of the value creation through the innovation

Abstract

The design meaning is shifting from a narrow sense, such as aesthetics, to a broad sense that include value of mechanisms and service experience. Also the design thinking is becoming to be known as one of the tools for the innovation. However sometimes we tend to emphasize using such tools and processes. In this paper, we describe the Program Thinking, using the P2M models, for the making innovation from the relationships between P2M model and the design. Also we present a direction for the future of research through the case.