Abstract
As for strategic theory, industry-university cooperation is defined as an essential core functionality of industrial clusters. Industry-university cooperation has been recognized as an important strategy to make innovation happen in an industrial society today. Industry-university cooperation to organize a team that functional organization with a fixed-term of a university and the company, and can be defined as a project to address the purpose and values different from the past. Therefore, all those who have an interest in industry-university cooperation must be a self-transformer. However, the need for self-transformation of individuals has not been strongly recognized up until now. In industry-university cooperation, interest conflicts often exist. Therefore, those interested individuals in industry-university cooperation are faced with a dilemma. The purpose of this study is to reveal differences in values of the company person and the academic person that produce dilemma. On top of that, the promotion of industry-university cooperation, project management methodologies on elimination of dilemma arising from the difference in values are considered.
