P2M for Product Innovation

-Decision-making for Integration Management based on Core-Product-

Abstract

In the previous paper, the authors proposed “Core-Product” concept as a methodology of product deployment. This concept also contributes to overcome the Chasm that will disturb all diffusion of completely new products developed by the destructive innovation. In an innovative company, however, PMO (program management office) should continuously re-organize their business projects to enhance corporate sustainability. In this paper, the authors discuss about a decision-making framework for integration management based on our Core-Product concept.