P2M for Product Innovation

-Management Framework for Product Innovation through 3S Model-

Abstract

There are a lot of discussions of product innovation management. These discussions are based on how to manage process of product development. However, it is difficult to tell the value to customers appropriately in the foreshortening product life cycle and diversifying customer value situation. Therefore, it is necessary that manufacturing industry promotes customers to acquire value. In this paper, “Users Innovation” is defined such manufacturing industry promotion. Issues and premise concept for user innovation are discussed.