Human Resources Development of “Director for Vitalizing Regional Economies” by P2M Platform Management:

Roles and Business Tasks of “Director for Vitalizing Regional Economies”: Design of Experience Tourism, and Planning of Product and Service Brand, Corresponding with Customer Purchase Decision Process and Service Process for Reginal Tourism Planned by Destination

Abstract

The purpose of this article is to propose the curriculum design for human resources development of the“Director for Vitalizing Regional Economies” who are applied the “3S model” within P2M platform management. The paper explores the following three research issues: (1) value co-creation and design of experience tourism for reginal tourism planned by destination, (2) building of reginal brand and planning of product and service brand, and (3) customer purchase decision process and service process, corresponding with tourist behaviors.