Proceedings of International Association of P2M
Online ISSN : 2432-0382
ISSN-L : 2432-0382
2019 Spring
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Proposal of business ecosystem strategy construction method using P2M
*Hiroshi KUBOTakashi KAKIMOTO
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CONFERENCE PROCEEDINGS FREE ACCESS

Pages 162-180

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Abstract
In recent years, value creation has become difficult by the company alone. Therefore, it is important to construct a ”business ecosystem (BE)” strategy. However, previous studies have focused on case studies, and few studies have been made on methodology for constructing BE strategies. So, in this research, we propose five frameworks (FW) to construct an effective BE strategy. In FW1, based on P2M theory, a series of construction procedures for deriving output information of BE strategy from input information of internal and external environment are shown. Furthermore, based on FW1, we proposed FW2-5 using the theory of system, architecture, standardization, and hierarchical Abernathy-Utterback model. The BE strategy in the case study of the photovoltaic power generation project created using these five FWs was evaluated by three value indicators (productivity, robustness, and niche player creation) that represent the health of the ecosystem. As a result, it was confirmed that these FWs were effective. Therefore, it can be concluded that these five FWs for constructing the ecosystem strategy are effective.
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© 2019 International Association of P2M and Authors
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