Human Resources Development of “Director for Vitalizing Regional Economies” by P2M Platform Management:

Roles and Business Task of “Director for Vitalizing Regional Economies”: Content Marketing and Case Studies, corresponding with Customer Purchase Service Process for Reginal Tourism Planned by Destination

Abstract

The purpose of this article is to propose the curriculum design for human resources development of the“Director for Vitalizing Regional Economies” based on “3S model” of P2M platform management. The paper explores the following three research issues: (1) trends in content marketing (2) inbound reginal tourism promotion planned by destination corresponding to service process, and (3) investigate the trend of major media used by inbound tourists before and during travel.