Management model of mobile services based on smartphone usage behavior analysis of video streaming services

Abstract

In recent IT service market, the method for providing services, user's needs, use environment and market situations are changing continuously, and then becoming complicated and making diverse increasingly. Especially, the method for telecommunication services offered by mobile carrier makes diverse. The cell-phone service and the data communication service are offered as the core service, and various optional services such as entertainment service are offered. This paper shows our proposal of IT service management platform which supports service management of complicated and diversified IT services, and then, presents the management model of telecommunication services and an application example. In an application example, we focus on users which use video streaming service with mobile terminal, and analyze the effect of the new service menu which a mobile carrier provides.