Conceptual proposal for a business hypothesis testing tool to help improve the market relevance of service business

Abstract

The mission of service providers is to maximize the value of their business by repeatedly interacting with the market and adapting their services to the market, starting with a hypothesis. This study proposes a design to construct a business hypothesis testing tool for service providers. Specifically, we will design a concept for a tool that combines bottom-up multi-agent simulation and participatory game simulation methods based on the P2M framework. In this study, we will examine what can be simulated and where the difficulties lie in the tools in such a design, using an actual project as an example.