The function of P2M that supports the change of medical workplace

- Focusing on the development of academic detailing activities -

Abstract

The Japanese government considers optimizing medical costs with the advent of an aging society and tight medical finances. A promising initiative to reduce medical costs is academic detailing activities by pharmacist. Academic detailing is the outreach method for the physician. Academic detailing activities support and promote choice medicine and pharmacological therapy based on not commercial judgment but accurate clinical judgment. This judgment is from a scientific and fair, and neutral viewpoint considering safeness and cost-effectiveness. This activity has continued for over 40years in America. On the other hand, Japan has just started. This study verifies the function of P2M to perform academic detailing projects from the shared-leadership, management control system, and platform.