Abstract
This study proposes an agent model to simulate changes in public transportation preferences that takes into account the interaction between local residents and municipalities. The model conforms to the concept of mobility management and focuses on the interaction between the local government's educational activities and local residents. The experimental results are as follows: 1) even if the connection between the municipality and all local residents is partial, the interaction among local residents contributes to the improvement of preferences; 2) the interaction among local residents alone does not significantly change initial state preferences, and external influences are important. The obtained results contribute to the formulation of sustainable transportation policies and could provide useful suggestions for mobility management practices in the real world.