Study on Methods for Building a Simulation Experiment Environment from the Perspective of Partner Companies to Establish Business Ecosystem for Business Model Transformation Programs

Abstract

To achieve a sustainable society, companies are expected to transform their own business models. It is essential to consider the business ecosystem in program management, especially in a scheme model project, and a methodology/process is required. Okada et al. have proposed a methodology for building a simulation experimentation environment for business model transformation and consensus building. In this article, we will discuss how to build a simulation experimentation environment from a partner company perspective of as an extension of the methodology proposed by Okada et al. First, we will reorganize the basic concepts and propose a partner-centric simulation model structure. Then, we will build a partner-centric simulation experimentation environment based on the proposed simulation model structure and confirm the effectiveness of the simulation experimentation environment through expert interviews.