Measurement of Event-Related Potential in Subjective Evaluation with Pictures of Shirt

Abstract

Event-related potential (ERP) was measured when pictures of shirts with five different colors, and with characters of five different fonts, were subjectively evaluated by three opinions; ‘1st preference’, ‘2nd preference’ and ‘Others’. In result, P300 amplitude for the opinion ‘1st preference’ is larger, which indicates a potential to distinguish the subjective preference on the design evaluation by ERP.