The Study of Mental Effect by the Color of Bath Salts

Abstract

Today, many goods are developed using the mental effect by the color. As a typical example, bath salts can be mentioned. In this study, the SD technique was used to quantitatively determine about how the color of solution influence the mental effect by 15 subjects. The results showed that effects by the red shades such as “warmth", and by the blue and purple shades such as “composedness", were high. Also, it clarified about the influence by the white muddiness.