Abstract
We propose affective rendering as a new concept of imaging technology which aims to deal with user emotion in the field of image synthesis. Affective rendering is realized in 3 steps - affect sensing, affect analysis and affect adapted rendering. Our final research goal is to develop a full set of algorithms supporting the whole process of affective rendering. For this purpose, this paper reports several basic experiments carried out for studying how the typical visual parameters, such as color and shape, affect view's arousal, and also describes a prototyping of visual effect animations that can affect viewer's arousal by adapting the visual parameters to user's current arousal estimated from respiration and blood volume.