A Study on Design Techniques for Creating Expectation Image in Different Product-using Stage

Abstract

The research is a study on design techniques for creating “Expectation” image in product using process. In order to have a better understanding, the product using process was divided in 3 stages: Starting, Development, and Ending. 18 samples were created based on the design technique combinations from previous work. And the samples were tested via Semantic Differential Scale, to investigate the emotional feedback regarding to the expectation image. The testing result was further categorized into 6 groups by a Cluster Analysis. The expected image for using products consists of 3 aspects: “agitated -- calm” aspect for showing the emotional change levels, “ambiguous -- transparent” aspect for delivering the users definite messages and “sequential -- accidental” aspect for predicting the next step. Testing result also shows that samples with associated appearance, simple operation and clear result has the highest scores in “Expecting” (5.35), “Interesting” (5.41), and “Favorable” (5.20) evaluation.