Abstract
The museums are educational and transmit the culture. They are the platforms for the public to absorb the culture and knowledge. Cultural products are the main carriers to transmit cultural content. Value of cultural products is the effect of “symbolic resonance”. Therefore, culture includes identifiable, creative and symbolic knowledge. Different from common products, cultural products have the function of culture identity. Cultural factors of the products are based on the modeling, use and marketing appeal. Nowadays, to transmit the cultural information through the products is the modern measure and it can directly approach the users' lives. By designing the products and marketing, the designers deliver the positive living culture to the users. In other words, through design, positive living culture is developed. Thus, how to develop the products with identity in various cultural products of the museums is the motive of this study to explore the strategic development of cultural products.
Quality of cultural products should be controlled by the museums; in 1977, Museum Store Association in U.S. suggested that “the source of products in the museums is the sellers' only responsibility”. Cultural products are part of the museums. Thus, the products sold in the stores must match the purposes of the museums (Barsook, 1990). Besides, the museums should consider the educational function of cultural products. When developing the products, the museums should set up the design strategy, according to the characteristics and positioning of the museums, to develop and execute the products in order to satisfy the consumers' needs and accomplish the goals above. Thus, operation of the museums will be sustainable.
