International Journal of Affective Engineering
Online ISSN : 2187-5413
Original Articles
Cultural Differences in Perception and Attitude towards Robots
Kerstin Sophie HARINGCéline MOUGENOTFuminori ONOKatsumi WATANABE
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2014 Volume 13 Issue 3 Pages 149-157


This study examines the assumptions, perceptions, and attitudes towards contemporary robots in different cultures. As culture affects the way technology is perceived, it is essential to explore the psychological reactions through different cultures towards different designs of robots. Only a few studies have examined attitudes towards robots or dealt with the assumptions in a specific culture. The present study determines the influence of crucial factors like culture, prior exposure to robots through the media, and personal experiences of the emotions towards robots and examines the cultural differences between Europe and Japan.

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© 2014 Japan Society of Kansei Engineering
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