2014 Volume 13 Issue 3 Pages 205-215
This research aims to provide evaluation criteria for fashion literacy, determine fashion literacy levels and literacy of design students, and to serve as a reference for school curriculum design. The research was divided into two stages: the first was experts interviews on grounded theory in practice and the formation of criteria for evaluating fashion literacy; the second was a questionnaire based on the criteria. We show that both quantitative and qualitative research revealed strong correlations, and based on exploratory factor analysis, the research defined fashion literacy as cultural cultivation, fashion sensitivity and professional skills which can be used by individuals to communicate with the outside world and solve problems, different departments elicit highly significant differences in the professional skills factor. Schools are recommended to incorporate theoretical and practical courses to help students learn more about culture and inspire their creativity in regard to design and increase students' competitive advantage.