International Journal of Affective Engineering
Online ISSN : 2187-5413
ISSN-L : 2187-5413
Original Articles
Numbers Increasing to the Right Contract Perceived Time
Kyoshiro SASAKIShuichiro TAYAKayo MIURA
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2014 Volume 13 Issue 4 Pages 279-284

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Abstract

Previous studies have demonstrated that the association between numbers and space affects our various behaviors. However, whether this association influences temporal processing is unclear. To address this issue, we examined the effect of spatial order of presented numbers on time perception. Participants viewed five horizontally aligned digits ranging from 1 to 9. The numerical magnitude of the digits increased from left to right (Small-Large condition), decreased from left to right (Large-Small condition), or was randomly distributed (Random condition). Participants were asked to reproduce the duration of the presentation of the stimuli by pressing the spacebar. We found that the reproduced duration was shorter in the Small-Large condition than in the other two conditions. This temporal illusion might be explained by the “coding efficiency” model of time perception, that states that perceived stimulus duration is determined by the fluency of neural processing.

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© 2014 Japan Society of Kansei Engineering
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