Chinese Sensitivity Analysis for the Interior Design of the Automobile

Abstract

This research is targeted at the perceptual preferences of the China's 80's and 90's young adults when they are planning to buy their first A0 or A level car. 100 subjects participated in the perceptual assessment of 18 specimens using 12 pairs adjectives. A factor analysis was carried out to analyze the perceptual preferences of the subjects, and the perceptual preferences differences and similarities between male and female subjects. Then the design elements of the steering wheel, center console, seats and integral color scheme of A0 and A level car was proposed. Finally, the design trend of A0, A level car interior was summarized.