Developing a Document Creating System for Affective Design: A Case Study in Card Design

Abstract

In recent years, affective design is found to have great application values in document design that help reduce the load of design works and improve the satisfaction of consumers. However, most research results of affective design are merely used as design guidebooks. A mass of design features make ordinary people confused and incapable to achieve a high quality design scheme. In this paper, an approach is proposed to establish an affective design system that can create a design scheme automatically by a feature combination engine. As a branch of document design, card design is acted as first trial application. In this study, a kansei evaluation experiment was executed and the experiment data was analyzed by factor analysis and quantification theory type I. We also built an ontology-based domain model and established an automatic design system for name card. Moreover, the quality of system output was verified by evaluation experiments.