Abstract
Emotions elicited by the appearance and experience of a product play an important role in its market success, like functionality and usability. There has been a rapid growth in the number of studies related to the characterization of user emotions and issues concerning their measurement. Auditory Parameter Method is a non-verbal emotion assessment tool, which considers a set of auditory stimuli as generic scale. In order to investigate the robustness of this tool in cross-cultural context, a comparative experiment is conducted with Chinese and French participants on the same product samples (eyeglass frames). The statistical results indicate that there are limited intercultural differences in the perception of the proposed auditory stimuli, and the design evaluations are similar for both groups. This empirical study proves that the Auditory Parameter Method is stable and reliable in a cross-cultural context because of its property of language independence.
