Fear Assessment in Information Security Dialog Box based on Hybrid Kansei Engineering and KJ Method

Abstract

Emotion is one of the predetermined aspects that lead to non-compliance behaviour by a user in the Information Security (IS) domain. Four prominent emotions have been recognized in IS, which are fear, stress, trust, and rage. In this study, fear will be highlighted as the scope to explain fear in IS through design concept. This paper discusses how to characterize fear as stimuli for user emotional assessment in IS through the design concept of information security dialog user interface design (UID). Recent research made by other researchers shows that too low and too high levels of fear lead to user reluctance and resistance behaviour. Thus, it is essential to conduct a study to suggest methodology and procedural details in measuring fear and propose the relationship between the level of fear and user compliance behaviour toward IS procedures and policies. This study adopted part of Kansei Engineering, and KJ Method in measuring fear towards IS dialog box UID as the artefact. This study characterizes fear emotion in the IS domain based on users’ compliance response towards the artefacts. Findings from this study will give a new perspective on emotion, particularly for fear toward design in the IS domain and serve as the foundation of emotion in the IS field concerning Kansei and Affective Sciences.