Proposal for Cognitive Behavior Process of Trustworthy Behavior Model in Corporate Integration

Abstract

Japanese companies have begun integrating their businesses to reduce costs and increase competitiveness. In the previous study, we organized various studies on organizational Conflict, Trust, and Trustworthy behavior; clarified the results of their studies; and proposed a trustworthy behavior model that solves the issue of corporate integration by organizing and integrating the previous studies. The Trustworthy behavior model seems to be closely related to actual corporate integrations. This study shows the process of recognizing Conflict from the perspective of trustor party and trustee party and cultivating Trust by extracting three processes from the trustworthy behavior model. Furthermore, this study proposes three hierarchy structures and performs subjective verification, indicating the potential for practical use in corporate integrations. This study shows that the trustor party and the trustee party in corporate integrations use three processes to indicate how to perceive Conflict, address Conflict, perceive Trustworthiness, perceive Trustworthy behavior, and cultivate Trust.