Indian cities are known for their notorious traffic congestion and limited mobility. Increasing per capita income and urbanization are further aggravating the already constrained situation and results in hazards like environmental pollution, accidents and health risks. One of the major reasons for the urban congestion problem is the increasing use of private vehicles. This study addresses the problem of congestion by introducing Transportation Demand Management (TDM) strategies. TDM encourages people to shift from private vehicles to public transport modes like mass transit and buses. In this research the Jaipur Walled City is analysed for the empirical research. The research employs an aggregate Logit modelling for analysing modal choice probability. For the purpose of modelling, data is collected by a mix of primary and secondary surveys. Based on the findings, this research discusses strategic interventions in four sectors – road space redesign, public transit improvements, use of MRTS and parking arrangements.
