The Babysitting Co-op Revisited

- How to Nudge People to Investing in Babies -

抄録

We will have a look into an existing babysitting co-operative and discuss the effectiveness of nudge theory in behavioural economics. In the co-op, parents are exchanging coupons as a currency and babysitting their own children with each other. However, at some point, the co-op faced with severe supply-demand imbalance of coupons and went into “depression”. We will offer a solution to adjust the imbalance by using mobile application with applying six major techniques of the nudge theory to its design.