Current status of development in private brand products and shifts in consumer attitudes

抄録

we consider whether the NB merch gave priority to what kind of element, and those to whom consumers have purchased the point that name recognition and attractiveness to consumers are suitable, and the private brand has purchased, and how a private brand will spread from now on from the existing literature and a questionnaire. We think that though it is budget increases, consumers' evaluation goes up a private brand from a rise in name recognition, availability, etc. about quality from the above thing. This demonstrates that the strengths of private brands lie in necessities with high purchase frequency, being a category in which consumers cannot easily differentiate merchandise. The demand for private brand food may increase from now on.