eBook Market in the U. S. and Launch of the Reader from Sony

Abstract

The “Reader” with the E INK display panel was launched from Sony in October, 2006, which is welcomed more than being expected and the Reader has been sold good so far. Since the 90's, there are several companies who made efforts to open up the eBook market in the U. S., but the market has been quiet with a very minimal demand. Under this circumstance, the Reader from Sony proved potentiality of the market. In this report, I will foresee an ebook reader device in the future for market expansion as well as going over the market status, needs from consumers and publishers.