New Role of Paper Media with Digital Printing —An Expectation to Paper Media—

Abstract

Digital infrastructure in our life has been changing very rapidly. In our life, Media has a role to deliver an information to people who want it. Currently legacy medias like a paper are replaced by recent digital method because of an improvement of performance.
Printing is one main method to add an information and value on paper media. Regarding a digitalization of printing area since long ago. 1^st stage around 1980s, main purpose was process efficiency of printing itself, and 2^nd stage after 2000s has been reforming a role of media itself.
A sales promotion is changing as well with a digital infrastructure. I mention about current position of paper media, and future one.