Abstract
Since their commercialization in 2004, Electronic Paper Displays (EPDs) have gained popularity in electronic reading or e-Reading devices due to their benefits of readability, ultra low power consumption and form factor being light and thin. Much like paper media is used for wider applications other than books or magazines, such as posters, wallpaper, packaging, indicators or labels, we consider there is a large, untapped market for non-e-Reading or “industrial applications” of EPD. As EPDs and connectivity become more affordable in pricing, we expect this market to grow significantly. We explain the industrial application of EPD to the digital signage area, with a focus on “disaster-preparedness” applications, which take advantage of the ultra low power consumption benefit of EPDs and address the social challenges in light of the Great East Japan Earthquake of 2011.