Abstract
User centricity is essential to product development. We collected and analyzed the voice of the customer on a new scale to identify all possible use of multifunction printers throughout users' work process. The findings are reflected into the imageRUNNER ADVANCE C3300, the successor model to the imageRUNNER C2200. imageRUNNER ADVANCE C3300 is a compact A3 color multifunction printer with 20-30ppm output speed, high image quality for business use, and lower total cost through ease of use and productivity requiring less time to perform various tasks such as consumables replacement. This thesis describes product summary and major technologies (high image quality, high stability, ease of use, and productivity) featured in the imageRUNNER ADVANCE C3300.
