10-3 感性的観点に基づく企業イメージの特徴分析(第10部門 アントレプレナー・エンジニアリング(起業工学))

高橋 拓也; 正木 克弘; 佐藤 美恵; 春日 正男

doi:10.11485/iteac.2008.0__10-3-1_

PROCEEDINGS OF THE ITE ANNUAL CONVENTION

Online ISSN : 2424-2292
Print ISSN : 1343-1846
ISSN-L : 1343-1846

2008

Session ID : 10-3

DOI https://doi.org/10.11485/iteac.2008.0__10-3-1_

Conference information

Name : 2008 ITE Annual Convention

Location : [in Japanese]

Date : August 27, 2008 - August 29, 2008

10-3 Feature analysis of corporate image based on KANSEI

Takuya TAKAHASHI, Katuhiro MASAKI, Mie SATO, Masao KASUGA

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CONFERENCE PROCEEDINGS FREE ACCESS

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Abstract

Recently, improvement of corporate image is demanded in marketing. In this research, We grouped retail trade by corporate scale and profit. For each group, We investigated corporate image. And we analyzed feature of corporate image in every group.

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