抄録
In this paper, we define the difference of perceived impression from encoded contents as an individual characteristic, and then analyze it. First of all, the Semantic Differential method is performed for measuring the visual impression, then extracting the factors of impression of contents is performed by factor analysis. In addition, subjects are classified by according to how the factor score of the obtained factors changes by contents quality. Finally, by examining the average characteristics of subjects and comparing with the individual characteristic, we find out several features of individual characteristics.
