映像情報メディア学会誌
Online ISSN : 1881-6908
Print ISSN : 1342-6907
ISSN-L : 1342-6907
フィールド論文
競争優位の確立に向けた知的財産権戦略
~新しい知的財産権評価の枠組みの提案~
西嶋 修冨澤 治
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ジャーナル フリー

2011 年 65 巻 4 号 p. 540-549

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Intellectual property, clearly, is a major component for any company's competitive advantage in the 21st century. We can see many industries where intellectual property played important roles in aiding competitive advantage in the past. However, recognizing IPR importance is not sufficient. For example, the Japanese electronics industry lost its leadership in the DRAM and DVD business despite having strong technology superiority in terms of IPR. This paper deals with patents that are important components of intellectual property; specifically, this paper tries to define the competitive advantage of technology utilizing the two-dimensional framework of IPR exclusiveness and product life cycle.
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© 2011 一般社団法人 映像情報メディア学会
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