経営行動科学
Online ISSN : 1884-6432
Print ISSN : 0914-5206
ISSN-L : 0914-5206
パーソナリティ尺度と医薬情報担当者の営業成績との関連性
気質・性格尺度Temperament and Character Inventory (TCI) を用いて
木島 伸彦大内 健渡辺 直登
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ジャーナル フリー

2002 年 16 巻 2 号 p. 151-161

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This research aims at testing the relevance of the personality and the medical representative (MR)'s sales performance in exploratory. In this research, as a personality measurement we used the Temperament and Character Inventory (TCI) developed by Cloninger. In recent years, the TCI has been capturing since the researches demonstrating the relevance the temperament measure and gene information was published. Significant relevance was observed between the sales performance of MR and the temperament measure in the TCI. Further more, when it divided into eight types from a temperamental combination based on the theory of Cloninger, it was demonstrated that sales performance of “passionate persons” is significantly better than that of “violent emotive person”. Based on the results that a significant difference arises in the sales performance with the combination of the temperament which is supposed is easy to be influenced of genes, the future influence and problem in a personnel management are discussed.
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© 経営行動科学学会
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