フランチャイズ本部から店舗へのメッセージ伝達

メッセージ獲得と店舗内人間関係

抄録

Franchise chains generally operate with two distinct control mechanisms for the same function, characterized by the simultaneous presence of two different operational models, company-owned and franchised outlets. In this system, message transfer from headquarters to outlets composes an important aspect in understanding operational differences between company-owned and franchised outlets.
In this paper, we employed a questionnaire survey of store clerks in a Japanese franchise chain to clarify how they acquired the messages from headquarters and how that affected to communication structures in their workplaces. The results showed that similarity as well as middle-range similarity of obtaining the messages between message sender and receiver affected whether the messages could be transferred or not. Also, verifying the human relations between store clerks in this respect, we concluded that building the effective workrelations might be the basis of message transfer from franchise headquarters to outlets.