ソーシャル・キャピタル論からの経営倫理へのアプローチ

抄録

The term 'social capital' are now used in many studies in various academic fields. According to Robert Patnum, social capital enable individuals and groups to trust each other and work together and it has three components: moral norms (reciprocity), trust and social networks. The purpose of this paper is to offer the framework for approaching business ethics from social capital perspective. In this approach, it can be assumed that the compliance efforts of business would prevent damage to social capital and social contribution activities would increase them. Accumulation of social capital would provide benefit to both business and stakeholders.